Chefs are being encouraged to take Christmas themed selfies in order to raise money for the charity ‘Hospitality Action’ that supports people suffering from life altering illnesses, poverty or isolation.

Foodservice supplier Maggi has pledged to donate £1 for every tagged selfie in the 12 days leading up to Christmas day and an extra 50p for every retweet.

Pictures should be tweeted to @maggirealchefs and tagged #verymaggixmas, donations will be capped at £3,000.

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